by anandita punj
WHAT I ACTUALLY DO
Traditional design solves for screens. I solve for people, planet and ecosystems.
Most innovation fails not because of the code, but because of the context. I specialise in 'The Gap' . The space where standard digital patterns meet non-standard users, harsh environments and legacy industries
Inclusive design
Making new-tech accessible to the Next Billion Users.
Operational strategy
Turning fragmented departmental tools into unified enterprise frameworks.
Future visioning
Mapping the business case and technical roadmap for emerging industry standards.
Across finance, healthcare, agritech, logistics and heritage, the same challenges keep surfacing. I've learned to observe and catch these patterns.
Product not converting
01
Your product is good but something isn't clicking with the people it's for.
What to build next
02
You've shipped. Now what? Figuring out the next meaningful move.
Scaling, but breaking
03
Growth is happening but the systems underneath can't keep up.
New tech, uncertain fit
06
Something's emerging that could matter. You're not sure how to approach it.
Teams misaligned
05
Everyone's working hard but not toward the same thing.
Missing signals
04
You sense something's off but you don't have the data to confirm it.
WHERE I HELP
Different industries, same underlying systems.
Select Clients & Collaborations
Impact Projects
SELECTED WORK
COMING SOON
A platform for 'smart bunker planning'
A product concept and business case for unifying fragmented information across container shipping, for bunker operators, port authorities, terminals, & vessels operators to save millions is carbon emissions and costs.
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SHIPPING
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SUSTAINABILITY
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INTEROPERABILITY
Understand
01
Where you are. What's changing around you. What's not working. Where you want to go.
Map the system
02
Strategic frameworks, system maps, opportunity spaces — making the invisible visible.
Build a vision
03
A shared picture of the future we're aiming at, testable against real constraints.
Build the proof
04
Proofs of concept, pilot programmes, MVPs. Real things you can test and learn from.
Move forward
05
Test, learn, iterate. You leave with clarity and something real to build on.
HOW I WORK
From signal to system to reality.
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AI & Intelligent Systems
Conversational, voice, agentic - I help you understand what AI actually means for your business, where it fits, and how to experiment safely. Not adoption for its own sake.
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Digital Twin
Beyond simulation - as systems and behaviour. A lens to understand, predict and design how things actually work, enabling observability, scale and control in a phygital world.
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Interoperability & Linked Data
Systems that talk to each other, share meaning and scale across ecosystems. The invisible infrastructure that makes complexity possible.
EMERGING TECHNOLOGY
Without the hype.
Design for long-term impact, not just short-term wins.
01
Technology should serve people and the planet.
02
Growth should be sustainable, not extractive.
03
Systems should be intentional, not accidental.
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MANIFESTO